Business as Mission is the idea that a business can pursue excellence, sustainability, and profitability—while also serving a purpose beyond itself.

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Rather than separating mission work from everyday operations, this model treats honest work, ethical stewardship, and long-term impact as part of the same calling. A healthy business creates value locally, and when it’s done well, it can extend that value outward.

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At Just Drugs, we plan to operate with this mindset from the beginning.

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As the pharmacy becomes established, a portion of profits will be set aside to help support access to essential vitamins and medications in rural areas of developing countries—places where basic healthcare resources are often scarce, but the need is great.

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This work will be approached thoughtfully and responsibly, in partnership with trusted organizations already serving these communities. Our goal is not scale or recognition, but consistency—helping meet real needs, one person and one community at a time.

 

We believe healthcare done with excellence at home can, over time, become a source of good far beyond our own walls, and we're excited to invite you into that.